How To Win Her Back

Everyone knows that the US went through a Baby Boom like no other in its history. It paralleled a soaring economy and a desire to enjoy the good life after years of fear and tight wallets.

A booming car industry got to ride the strong economy. Manufacturers added manufacturing as fast they could to meet this new demand from post-war consumers and an expanding middle class. The number of new drivers searching for cars increased daily as did the manufacturer’s desire for their dollars. Style and technology joined together to satiate this hunger for new designs - a clear sign of evolving tastes and the new found desire for status.

The 50s consumer couldn’t get enough of chrome on their cars. Chrome showed up in grills that the blind could see coming, bold tail-fins as well as chrome center caps and hubs, the demand for this shiny metal seemed insatiable. The more, the better.

Today’s car accessory enthusiasts are drawn to the lustrous metal with the same intensity. And why shouldn’t they be? Chrome plating is resistant to corrosion, can be tinted and just has an innate visual appeal - kinda like diamonds, icicles and twinkle lights… only more manly.

Everything from tailpipes to roll-bars to running boards can be electroplated with unalloyed chromium. Center caps for rims and designer rims are popular ways to upgrade the fashion statement of your vehicle, too.

Chrome plating comes in various thickness levels, so when making a decision check the specs to get an estimate of the resistance to wear you can expect. If it’s not listed, ask the dealer. A better idea is to ask the manufacturer. It should go without saying that you should do your research before spending your money. “Rim Remorse” is not a desirable experience - especially after spending a week or two of paychecks.

With the help readilyavailable on the web, you can look up parts by Hollander number or the parts number (SKU) issued by the part maker. You also can take advantage of locator services to find the chrome rims, chrome-coated lug nuts, chrome wheel center caps and other chrome pieces that can transform your ride from blah to blingin’!